Can I Get A Grant For This?

Howabout this... we get a bunch of people together... maybe we call 'em "focus groups" cause that always looks good. We divide them into two groups.  The first is non-industry people who go to see theatre, the second are people who attend other cultural functions (rock concerts, movies, orchaestral events, museums whatevs) but don't go to see theatre.

We ask the first group (the theatregoers): Why do you go to the theatre? and various variations on that question (Why do you go given the other entertainment options in your area? What makes you choose one play over another? etc.)

We ask the second group (the non-theatregoers): Why do you not go to the theatre? and various variations on that question.

And then we write up the results in a boffo power-point presenation!

What do you think we'd learn?

Comments

[Adam]

Don't you know theater is boring?

[Prince Gomolvilas]

Theatregoers: "I go to theatre because I work in theatre.... And, man, those comps are sweet."

Non-theatregoers: "I don't go to theatre because if I had a choice between a kickass Weezer concert and a Brecht play...well...fuck...do you even have to ask?"

[sashanaomi]

Most of the people I know who are really into music and movies, and don't go to the theatre, don't go because their knowledge of thatre is limited to Broadway, and some Off-Broadway. It's so hard to pick and choose among small, independent anything. . .alot of times there aren't reviews, and well, you just don't know what you're getting into. Independent music and film are easier to figure out than theatre because there is more of it on the web. It's only recently that theatre companies have started using youtube, etc. as a marketing medium. Even then, however, it doesn't sell that well because theatre really doesn't transfer well to video.