Brotherhood of the Traveling Pants
This should help you get over hump day:
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November 19, 2008
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levi's has the weirdest viral marketing...
Posted by: Lee, the Brother | November 19, 2008 at 01:33 PM
This. Is. Awesome.
And not just because it has guys in underwear.
These stunts are truly amazing.
Posted by: Prince Gomolvilas | November 19, 2008 at 02:17 PM
done by the same people who brought you the sunglasses guys a year and a half ago for rayban.
name of agency: cutwater.
this looks just like that work.... mmm, actually, it's the same trick, twice.
which in marketing circles is not regarded too well, however cool it is to see people jump into pants.
Posted by: malachy walsh | November 20, 2008 at 12:02 AM