By Isaac Butler
To me, the most interesting and provocative recommendation from the CATT post that 99 linked to is the assertion that artists need to stop making art when they don't have the means to do so. Or as they put it in their list of recommended action items for artists:
Stop making so much work. Sustain your practice in whatever way works for you, but don’t develop/put on big shows for “the public” unless/until you have the funds to pay for it. Supplying less of what an audience (the public) wants can make them want it more (independent musicians have understood this for a long time).
I'm just wondering what you all make of this idea.
For me, well, first let me say that it's definitely not a great recommendation for every market. New York is over-saturated in a way that few other places are. But still, there's something to this. I take this to be more of an invitation to figure out a business model that works for raising money for your shows (and scaling your work appropriately) rather than anything else. Of course at the same time if we waited around until we had created the ideal circumstances to do our shows we'd... never do our shows.