I'm not sure where exactly the phrase "Don't Mourn, Organize!" originates. It might be in the song by Joe Hill, but either way it's a slogan that's kind of fallen by the wayside in politics lately. A friend of mine wrote a book (now out of print) by that title back when she was a community organizer in the 70s, and that's where I learned it. The meaning is pretty self-explanatory. And now, in the wake of the Coburn amendment, I'm thinking about it again.
Don't Mourn, Organize!
It's stuck me this morning while walking Ramona that many of the readers of this blog are in fact used to frequently organizing groups of people, whether it be casts, musicians, designers, audiences etc. There are a lot of event planners and social entrepreneurs out there. One of the things we can be doing if we want to see better arts support in our governments is using these skills and these events to help bolster support for the arts.
How? Well, here's a really simple idea of one small thing we could be doing.
Many of you out there are theatre professionals; many more of you work in the theatre with some regularity but do not make your living at it. At this point in time, we need to very specifically make the economic argument for the arts. I know there are people who don't support such an argument but it is the argument that needs to be made at this particular moment. An arts job is a job the arts help build communities and generate economic development. This is extremely important at a time when we need to be creating jobs, bolstering communities and generating economic development (three key goals of the stimulus package).
So howabout this:
1) Make a program insert for your next show. One of those 1/4 page inserts that go to thanking sponsors, or announcing a cast change or begging for money. You all know what I'm talking about here.
2)
Have the program insert include key points of data that bolster the economic case for the arts. The HUD memo I wrote has some good data points on it, complete with a citation, you can check it out
here. Make sure that whatever you cite is (and appears to be) reputable. I did not include the "every dollar spent on the arts generates $7.00 of economic activity figure" because that sentence (a) sounds like bullshit (how do you determine that?!) and (b) has no citation. You want to look like you know what you're talking about.
3) Know your audience. This might sound like preaching to the converted but the point of doing this is not to convince audience members but to inform them. The idea is to arm them with data. You want your audience to come away with Talking Points. Why? Because you are organizing them to make the case for the arts to their friends and family in everyday conversation. When I care about an issue, I talk about it with people. You're just trying to get the information out there so people will talk about it.
4) Include a take action section if you think it's appropriate. If you think it's appropriate, also include the phone numbers of your elected representatives on the insert and encourage your audience members to call them.
Now you've taken the audience for your show and given whatever percentage of them might care some new facts and figures and one concrete step they could take. Not bad for five minutes work. Plenty of people won't read it. Plenty of people won't care. They don't matter, they won't do anything positive or negative so they literally don't count. What matters is taking advantage of the opportunities you do have to get people fired up.
This is one very small thing you can do. I'm sure there are a lot of others. If you have ideas, feel free to leave them in the comments.
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